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Where to look when you need inspiration
Inspiration often comes from unexpected places, but there are some proactive steps that you can take if you want to initiate it… I wrote recently on a Linkedin Influencer post that if you are to...
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How to stay on top
It’s a billion-dollar question the world’s biggest brands ask themselves – how do you create a legacy that truly lasts? A central part of being human is the condition we constantly aspire for something...
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Is your brand wearing designer clothes or its birthday suit?
Originally posted on Magnetic: Like the story of the Emperor’s new clothes, perception is reality, except it’s not. We all know the Emperor was convinced by his tailors that his ‘new clothes’ were an...
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Why personal branding matters to business
Originally posted on Magnetic: There are many misconceptions about what a personal brand is, but regardless of definition we all have one. This is important as an individual, and as an employee. Each...
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How staff can supercharge your brand
Originally posted on Magnetic: This post is one in a series where I’m looking at why personal branding matters to business. Here I will focus on how the behaviour of employees reflects on your company...
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What an on-demand culture means for Comms Pros
The saying goes ‘timing is everything’… but the more salient point hinges on the reason why! This understanding is critical. I’ve worked in the technology sector for a long time. So long in fact jargon...
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So you want to be a Blogger?
Blogging is a big deal! You’d better believe it! So do you know when to Blog, and when you shouldn’t? Depending on what you read it’s approximated there are over 152 million blogs on the internet. That...
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How to make branding personal
Originally posted on Magnetic: In this series I’ve been writing over the past month, much of the material has focused on highlighting the connection between organisational and personal brands. I’ve...
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You are not a cat! Curiosity won’t kill you
In my job I network, a lot! The stand out people I meet are above all else inquisitive. They’re curious. When LinkedIn asked me to write something as a part of its Publishing Community that might guide...
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What does it mean to be customer centric?
Originally posted on Magnetic: Legendary businessman Henry Ford once said: “They can have any colour they want as long as it’s black.” It would be tough to bring that attitude to business today. You...
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Why I don’t care about influencers, and neither should you
Being open makes a world of difference when it comes to being relatable. It’s the foundation and catalyst of trust. I speculate the time a genuine insight becomes an overused, misrepresented buzzword...
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What colour are you?
How you can start using personality types to create more engaging content! It’s something you should consider if you haven’t. Ever been at a team offsite and done one of those personality tests to see...
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The holy grail of comms is having people believe you
Communication by definition is the sharing of meaning. The business of communication needs to extend further. It simply has to. When it comes down to it, the business of communication is all about...
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Getting in shape. Staying in front.
It’s never too late to invest in a better diet, but you need a plan. It makes all the difference. When you want to achieve something, you need to prepare. Winging it is no recipe for success. What you...
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Four tips to become mentally fit
Have you ever wondered how to make sure you stay sharp? There are some things you can do to ensure it! Time can be a bitter foe. When you try and be all you can for your friends, family and colleagues...
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Perspective, the key to better communication
There is an old adage, good comms is good business, but is the inverse true? Indeed how do you define good business? Recently I’ve been reading about how diversity in teams makes them perform better....
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What does your bias say about you?
Have you ever wondered about why you think the way you do? Better still, do you know what this means in the context of how you influence others? One of the understated benefits of a career is the fact...
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Why personal branding matters to business
There are many misconceptions about what a personal brand is, but regardless of definition it’s clear we all have one. This is important as an individual, and as an employee. Each of us adds colour to...
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How staff can supercharge your brand
Do you really know how your team reflects your company and how you can work together better to boost it with purpose? We’ve all heard horror stories about company brands being damaged by employees who...
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Influencer Marketing: truths and changes – what it means for your brand
A number of years ago, I wrote a Blog here entitled ‘Why I don’t care about Influencers and neither should you’. As someone who now runs an Integrated Marketing agency with a specialist Influencer...
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